Normandy Eye Center & Optical

Your New Baltimore Eye Doctor

32090 23 Mile Rd, New Baltimore, MI Just off Mile Rd, next to Whitewater Carwash Express

About Us

  • Emergency Eye Care
  • Comprehensive Eye Exams
  • Cataract Surgery Co-Management
  • Presbyopia Treatment
  • Senior Vision
  • Pediatric Eye Care
  • Contact Lens Exams
  • Astigmatism Treatment
  • Myopia Management
  • LASIK & Refractive Surgery Co-Management
  • Dry Eyes
  • Diabetic Retinopathy
  • Eye Disease Management
  • Glaucoma Treatment
  • Macular Degeneration
  • Scleral Lenses
  • Keratoconus Treatment
  • Foreign Body Removal
  • Emergency Visits: Monday-Sunday and after hours
  • Diabetic Exams
  • Contact Lens Exams: hard and soft lens fits, management of keratoconus and myopia control

Location & Hours

Convenient Hours

  • Open Evenings

Access

  • Onsite Parking
  • Free Parking
  • Wheelchair Accessible

Our Team

Devin Pickett

Dr. Devin Pickett, O.D.

Locations: New Baltimore | St. Clair Shores | Shelby-Macomb Dr. Devin Pickett is a proud Michigan native, originally from Clinton Township. She graduated from the International Academy of Macomb with an International Baccalaureate Diploma before pursuing her undergraduate studies in biology... Show More

Locations: New Baltimore | St. Clair Shores | Shelby-Macomb

Dr. Devin Pickett is a proud Michigan native, originally from Clinton Township. She graduated from the International Academy of Macomb with an International Baccalaureate Diploma before pursuing her undergraduate studies in biology at Ferris State University. She was accepted early into the Michigan College of Optometry, where she earned her Bachelor of Vision Science and later her Doctor of Optometry degree.

During her clinical training, Dr. Pickett completed rotations at Normandy Optical, the John D. Dingell VA Medical Center, and Henry Ford OptimEyes in Troy — gaining hands-on experience in ocular disease, pediatric vision care, primary eye care, and specialty contact lenses. Today, she brings that well-rounded expertise back to Normandy Optical, where she offers comprehensive vision care for patients of all ages.

Dr. Pickett has a special interest in managing chronic conditions such as diabetic retinopathy, cataracts, glaucoma, macular degeneration, and dry eye. She takes pride in tailoring care to the unique visual needs of each patient and believes in building lasting relationships rooted in trust and compassion.

She is an active member of both the Michigan Optometric Association and the American Optometric Association. Outside of clinic hours, Dr. Pickett enjoys traveling, reading, and spending time with family and friends.

  • English
Dr. Emerson Lankford, O.D.

Dr. Emerson Lankford, O.D.

Originally from Macomb, Dr. Emerson Lankford is a proud graduate of the Michigan College of Optometry at Ferris State University, where she earned her Doctor of Optometry degree. During her training, she completed externships at the John D. Dingell VA... Show More

Originally from Macomb, Dr. Emerson Lankford is a proud graduate of the Michigan College of Optometry at Ferris State University, where she earned her Doctor of Optometry degree. During her training, she completed externships at the John D. Dingell VA Medical Center, Henry Ford OptimEyes, and Normandy Optical, gaining valuable experience in ocular disease, pediatric vision care, and primary eye exams. She also holds a Bachelor's in Vision Science and was accepted into the Michigan College of Optometry through an early admission program. 

Dr. Lankford provides comprehensive eye care, including contact lens fittings, dry eye management, and the detection and treatment of ocular conditions. In 2025, she received the Good-Lite Pediatric Award for her commitment to advancing pediatric eye care and early detection. She’s an active member of the Michigan Optometric Association and the American Optometric Association. 

When she’s not in the office, you’ll find her boating on Lake St. Clair, baking cookies, golfing with her parents, or walking her beloved Mini Bernedoodle, Sonny Sugar. 

Dr. Madeline Simon, O.D.

Dr. Madeline Simon, O.D.

Originally from Chesterfield, Michigan, Dr. Madeline Simon attended Regina High School before earning her Bachelor of Science from Oakland University. She graduated from Oakland University’s Honors College and was recognized as a Moceri Scholar. Dr. Simon’s passion for eye care began... Show More

Originally from Chesterfield, Michigan, Dr. Madeline Simon attended Regina High School before earning her Bachelor of Science from Oakland University. She graduated from Oakland University’s Honors College and was recognized as a Moceri Scholar.

Dr. Simon’s passion for eye care began early. She started wearing glasses at three years old and experienced firsthand the difference individualized care can make. This inspired her to pursue optometry and provide patients with the same quality, compassionate, and personalized care she received.

A recent optometry graduate, Dr. Simon especially enjoyed her low vision rotation, a meaningful part of her clinical training. She looks forward to building lasting patient relationships and helping people feel comfortable and understood throughout their care.

Outside the office, Dr. Simon is preparing to marry her high school sweetheart, Adam, in October. They have a spunky Goldendoodle named Willow Bean and enjoy hiking together, especially in Michigan’s Upper Peninsula. She also enjoys walking, tennis, crochet, running, cross-stitch, and home improvement projects.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at 586-725-5600, We are happy to help.

VSP
VSP
Medicare
Medicare
Eye Med
Eye Med
Medicaid
Medicaid
National Vision Administration (NVA)
National Vision Administration (NVA)
Heritage Vision Plans
Heritage Vision Plans
Medico Insurance Company
Medico Insurance Company
Medishare
Medishare
HAP
HAP
BCBS Michigan Federal
BCBS Michigan Federal
Aetna
Aetna
MetLife
MetLife
Avesis
Avesis
BCBS Michigan
BCBS Michigan
Blue Care Network Michigan
Blue Care Network Michigan
Cigna
Cigna
Priority Health
Priority Health
March Vision Care
March Vision Care
United Healthcare
United Healthcare
United Health Care Community Plan
United Health Care Community Plan
Meridian - Michigan
Meridian - Michigan
Tricare
Tricare
Spectera
Spectera
Superior Vision
Superior Vision
Zing Health
Zing Health

Patient Reviews

An impressive team focused on providing excellent eye care and customer service!
- Jayson G. 2 days ago
Everyone was very helpful and professional. I would highly recommend.😊
- Linda B. 1 week ago
Everyone was professional and nice
- Sandra M. 2 weeks ago
very efficient
- Susanne B. 2 weeks ago
Very friendly and very thorough! I felt at home immediately. I felt like I was listened to and they took their time with me, as opposed to those places that... Show More
Very friendly and very thorough! I felt at home immediately. I felt like I was listened to and they took their time with me, as opposed to those places that work like an assembly line. Excellent service! Highly recommend! I'll be back!
- Linda C. 3 weeks ago
Dr. Pickett is friendly, knowledgeable and very easy to talk to. I have been seeing her for 3 years and have always felt like she addresses my concerns and... Show More
Dr. Pickett is friendly, knowledgeable and very easy to talk to. I have been seeing her for 3 years and have always felt like she addresses my concerns and helps me to be in the most comfortable and appropriate contact lenses for me. The staff at the new Baltimore location is also helpful and makes scheduling and checking in/out a breeze! I would highly recommend Normandy Optical!
- Samantha W. 3 weeks ago
Great service, awesome staff!
- Fred S. 1 month ago
Everyone was very pleasant. They explained everything they did. My doctor explained different ways to treat my eyes including glasses and laser. The woman who helped me pick out glasses... Show More
Everyone was very pleasant. They explained everything they did. My doctor explained different ways to treat my eyes including glasses and laser. The woman who helped me pick out glasses and fitted me was very helpful. Prices were very good and appointment was easy to schedule with no wait.
- Kathy K. 1 month ago
Great staff and great service. Thank you
- TSO R. 1 month ago
Fantastic experience with Devin and her team! They were kind and informative and didn't make us feel silly for some of our questions. Medical anxiety can be so difficult to... Show More
Fantastic experience with Devin and her team! They were kind and informative and didn't make us feel silly for some of our questions. Medical anxiety can be so difficult to work through but I felt relaxed and assured right from the start. Recommend highly getting your eye health checked here! (Also love their open/closed signage)
- Tori P. 1 month ago