New Baltimore Optometry

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.

“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.