New Baltimore Optometry

Your New Baltimore Eye Doctor

32901 23 Mile Rd, New Baltimore, MI

About Us

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

• the treatment of dry eye
• emergency eye care, and
• Vision Improvement Program (VIP) to improve developmental vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

  • Comprehensive Eye Exams
  • Contact Lens Exams
  • Dry Eyes
  • Emergency Eye Care
  • Pediatric Eye Care
  • Myopia Management
  • Sport Vision
  • Vision Therapy
  • Neuro Optometry
  • Amblyopia Treatment
  • Strabismus Treatment

Location & Hours

Access

  • Onsite Parking
  • Free Parking

Reviews

  • Top Rated
  • Ultra Popular

Our Team

Joseph J. Lawless O.D.

Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate... Show More
Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.
“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at (586) 725-7311, We are happy to help.

Blue Cross Blue Shield
Blue Cross Blue Shield
Medicare
Medicare
Heritage Vision Plans
Heritage Vision Plans
Principal
Principal
VSP
VSP
Eye Med
Eye Med
ADN Administrators
ADN Administrators
MECA
MECA
Loved Dr. Lawless and his staff. So friendly and accomodating! What a breath of fresh air compared to another office I've been going to in New Baltimore. I had an... Show More
Loved Dr. Lawless and his staff. So friendly and accomodating! What a breath of fresh air compared to another office I've been going to in New Baltimore. I had an eye infection and they got me in the same day! I will continue to see Dr. Lawless in the future.
- Amy G. 2 days ago
Amazing!!! I can't say enough good things about this place. So friendly, informative, helpful and so easy to pick out my first set of glasses ever!!! I would receive to... Show More
Amazing!!! I can't say enough good things about this place. So friendly, informative, helpful and so easy to pick out my first set of glasses ever!!! I would receive to everyone.
- Monique A. 3 days ago
I was recommended to go here by my best friend. This was the most intensive eye exam I have ever had, the team are great and Dr Lawless is a... Show More
I was recommended to go here by my best friend. This was the most intensive eye exam I have ever had, the team are great and Dr Lawless is a very pleasant doctor, he explained all I needed to know and I felt like I had an overall wonderful experience. Great team of people!
- lorraine p. 4 days ago
From the first visit to the most recent this office has been top notch. Fair price and everyone is so nice. Hands down recommend them to anyone needing an eye... Show More
From the first visit to the most recent this office has been top notch. Fair price and everyone is so nice. Hands down recommend them to anyone needing an eye exam.
- Aine S. 5 days ago
From the initial contact with the office in making my appointment the customer service was perfect. My eye testing was very through with the tech explaining everything she was doing... Show More
From the initial contact with the office in making my appointment the customer service was perfect. My eye testing was very through with the tech explaining everything she was doing to meeting the doc who gave me my eye exam, to picking out my frames with the tech who listened to me with what I was looking for. I would recommend this optometry office to anyone needing good service which is hard to come by nowadays!
- Ellen T. 1 week ago
Staff is AMAZING!!!! Always friendly, in a great mood and they laugh at my jokes. Dr. Lawless is the BEST! I can’t SEE anyone going anywhere else but to Lawless... Show More
Staff is AMAZING!!!! Always friendly, in a great mood and they laugh at my jokes. Dr. Lawless is the BEST! I can’t SEE anyone going anywhere else but to Lawless Optometry😎
- Greg H. 1 week ago
I brought my 4 year old for an eye exam because I wasn’t pleased with his first one elsewhere. They got us in almost immediately and were so incredibly friendly!... Show More
I brought my 4 year old for an eye exam because I wasn’t pleased with his first one elsewhere. They got us in almost immediately and were so incredibly friendly! The whole staff was great, especially Anne at the desk! Dr.Lawless and I believe Shayla(?) were so patient with my son who had the sillies while there. Dr.Lawless explained everything he tested and what he saw in a way that I could understand. I cannot recommend this office enough! :)
- Katelyn S. 1 week ago
"New Baltimore Optometry is a gem! Dr. Lawless and his team are top-notch - friendly, knowledgeable, and incredibly accommodating. They took great care of my daughter, ensuring her comfort and... Show More
"New Baltimore Optometry is a gem! Dr. Lawless and his team are top-notch - friendly, knowledgeable, and incredibly accommodating. They took great care of my daughter, ensuring her comfort and well-being throughout the visit. The care and service we received were exceptional, and I highly recommend them to anyone in need of optometry services. Thank you for a wonderful experience!" -
- Tariq C. 2 weeks ago
Just found my new optometrist! I was overdue for an eye exam and was referred to Dr. Lawless by both family and a friend. I told him that my eyes were... Show More
Just found my new optometrist! I was overdue for an eye exam and was referred to Dr. Lawless by both family and a friend. I told him that my eyes were feeling tired. Dr. Lawless corrected my perscription that was too strong and now they are much better! He He is very personable. The staff is great too. Friendly, courteous and knowledgeable. Would definitely recommend to anyone looking for a great optometrist in the Chesterfield area.
- N W. 2 weeks ago
Very friendly, professional, thorough.
- Tim M. 2 weeks ago