New Baltimore Optometry

Your New Baltimore Eye Doctor

32901 23 Mile Rd, New Baltimore, MI

About Us

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

• the treatment of dry eye
• emergency eye care, and
• Vision Improvement Program (VIP) to improve developmental vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

  • Comprehensive Eye Exams
  • Emergency Eye Care
  • Pediatric Eye Care
  • Contact Lens Exams
  • Amblyopia Treatment
  • Dry Eyes
  • Strabismus Treatment
  • Myopia Management
  • Neuro Optometry
  • Sport Vision
  • Vision Therapy

Location & Hours

Access

  • Onsite Parking
  • Free Parking

Our Team

Joseph J. Lawless O.D.

Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate... Show More
Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.
“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at 586-725-7311, We are happy to help.

Blue Cross Blue Shield
Blue Cross Blue Shield
Medicare
Medicare
Heritage Vision Plans
Heritage Vision Plans
Principal
Principal
VSP
VSP
Eye Med
Eye Med
ADN Administrators
ADN Administrators
MECA
MECA

Patient Reviews

The entire staff was exceptionally friendly, welcoming, and knowledgeable throughout my entire visit. They took the time to explain everything and answer my questions. Dr. Lawless was very attentive and... Show More
The entire staff was exceptionally friendly, welcoming, and knowledgeable throughout my entire visit. They took the time to explain everything and answer my questions. Dr. Lawless was very attentive and made sure I was comfortable throughout the examination. Everyone went above and beyond to ensure a great visit. I was very satisfied with my experience and would highly recommend this office!
- Lisa W. 3 weeks ago
Would recommend very friendly people and Dr. Lawless is very knowledgeable!
- Korey K. 1 month ago
Very through and knowledgeable team.
- Jeff P. 1 month ago
I had an amazing experience coming to New Baltimore Optometry. Everyone was so friendly and kind. The exam was easy, thorough, and explained in detail. I was looking for a... Show More
I had an amazing experience coming to New Baltimore Optometry. Everyone was so friendly and kind. The exam was easy, thorough, and explained in detail. I was looking for a family oriented location and I definitely found that! Highly recommend!
- Mohammed M. 1 month ago
Dr Lawless and his staff are just amazing! I’m from out of state and needed new contacts asap. I was able to get an appointment very quick. Dr Lawless was... Show More
Dr Lawless and his staff are just amazing! I’m from out of state and needed new contacts asap. I was able to get an appointment very quick. Dr Lawless was kind and very thorough. I would highly recommend!
- debbie b. 1 month ago
First time patient and it was a great experience. Wonderful staff and amazing Doctor. Very welcoming!
- Jihan K. 1 month ago
Excellent doctor and staff. Highly recommend!
- Kim V. 1 month ago
Simply put. The best place to go for your eye needs.
- Robert B. 1 month ago
This was my first time at the office and everyone I interacted with was amazing. Mallary, Anne, Tiffany, and Dr. Lawless were so friendly and knowledgeable; they made my eye... Show More
This was my first time at the office and everyone I interacted with was amazing. Mallary, Anne, Tiffany, and Dr. Lawless were so friendly and knowledgeable; they made my eye exam such an enjoyable experience!
- Breanna D. 1 month ago
Very professional and very helpful.
- Samuel R. 1 month ago