Your New Baltimore Optometrist

32901 23 Mile Rd, New Baltimore, MI

  • Onsite Parking
  • Free Parking

Business Hours

  • Monday 9:30 am - 5:00 pm
  • Tuesday 9:30 am - 7:00 pm
  • Wednesday Closed
  • Thursday 8:00 am - 4:00 pm
  • Friday 9:00 am - 1:00 pm
  • Saturday Closed
  • Sunday Closed

Medical and Vision Insurance plans

Have another plan?
Benefit questions?
Paying out of pocket?

Call us at (586) 238-3245,
We are happy to help.

Blue Cross Blue Shield
Blue Cross Blue Shield
Medicare
Medicare
Heritage Vision Plans
Heritage Vision Plans
Principal
Principal
VSP
VSP
Eye Med
Eye Med
ADN Administrators
ADN Administrators
MECA
MECA
Joseph J. Lawless O.D.

Joseph J. Lawless
O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate... Show More

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.
“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.

About Us

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment... Show More

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

• the treatment of dry eye
• emergency eye care, and
• Vision Improvement Program (VIP) to improve developmental vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

Our Frames

Calvin Klein
Calvin Klein
Bebe
Bebe
Nike
Nike
Scott Harris
Scott Harris
Nautica
Nautica
Cole Haan
Cole Haan
Anne Klein
Anne Klein
Joseph Abboud
Joseph Abboud
Draper James
Draper James
Genesis
Genesis
Haggar
Haggar
Otis and Piper
Otis and Piper
Revlon
Revlon
Jelly Bean
Jelly Bean
Jimmy Crystal
Jimmy Crystal
Peace
Peace
Lenton & Rusby
Lenton & Rusby
Spyder
Spyder

Our Contact Lenses

PureVision2
PureVision2
Biofinity® Toric
Biofinity® Toric
Proclear® sphere
Proclear® sphere
ACUVUE OASYS® for ASTIGMATISM
ACUVUE OASYS® for ASTIGMATISM
FreshLook® COLORS
FreshLook® COLORS
PureVision Multi-Focal
PureVision Multi-Focal
SofLens Toric For Astigmatism
SofLens Toric For Astigmatism
SofLens Multi-Focal
SofLens Multi-Focal
SofLens daily disposable
SofLens daily disposable
Biofinity® Multifocal
Biofinity® Multifocal
Biofinity®
Biofinity®
Proclear® 1 day
Proclear® 1 day
1-DAY ACUVUE® MOIST
1-DAY ACUVUE® MOIST
1-DAY ACUVUE® MOIST for ASTIGMATISM
1-DAY ACUVUE® MOIST for ASTIGMATISM
1-DAY ACUVUE® TruEye®
1-DAY ACUVUE® TruEye®
AIR OPTIX® AQUA
AIR OPTIX® AQUA