New Baltimore Optometry

Your New Baltimore Eye Doctor

32901 23 Mile Rd, New Baltimore, MI

About Us

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

• the treatment of dry eye
• emergency eye care, and
• Vision Improvement Program (VIP) to improve developmental vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

  • Comprehensive Eye Exams
  • Contact Lens Exams
  • Dry Eyes
  • Emergency Eye Care
  • Pediatric Eye Care
  • Myopia Management
  • Sport Vision
  • Vision Therapy
  • Neuro Optometry
  • Amblyopia Treatment
  • Strabismus Treatment

Location & Hours

Access

  • Onsite Parking
  • Free Parking

Reviews

  • Top Rated
  • Ultra Popular

Our Team

Joseph J. Lawless O.D.

Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate... Show More
Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.
“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at 586-725-7311, We are happy to help.

Blue Cross Blue Shield
Blue Cross Blue Shield
Medicare
Medicare
Heritage Vision Plans
Heritage Vision Plans
Principal
Principal
VSP
VSP
Eye Med
Eye Med
ADN Administrators
ADN Administrators
MECA
MECA
This place helps me out so much. My eyesight was really bad and this place helped me out so much. Dr. Lawless is very nice and kind. The VIP program... Show More
This place helps me out so much. My eyesight was really bad and this place helped me out so much. Dr. Lawless is very nice and kind. The VIP program was such a help to me when I first started getting help. When I entered the program, I almost flunked out of school because my vision was so bad. Now, I am graduating and doing well in college. This was a huge improvement in my life. Everyone is so kind and helpful for different kinds of needs.
- Paul K. 3 days ago
I have been coming here my whole life, staff is very warm and welcoming and the care is amazing! I highly recommend!
- Paige K. 3 days ago
The staff and the Doctor were very courteous. They got me in right away. We recently moved to the area and will be using them as our Optometrist going forward.... Show More
The staff and the Doctor were very courteous. They got me in right away. We recently moved to the area and will be using them as our Optometrist going forward.
- Sam H. 1 week ago
Very friendly staff and a very thorough examination.
- craig s. 1 week ago
Dr. Lawless is great! The staff is so kind and helpful! I definitely recommend.
- Emily K. 1 week ago
Meredith is a great employee and she is so sweet and made me feel so comfortable. Anne welcomed me with a big smile. Dr Lawless was a great help with... Show More
Meredith is a great employee and she is so sweet and made me feel so comfortable. Anne welcomed me with a big smile. Dr Lawless was a great help with my eye test. Tiffine was a great person she helped a lot. I love this place so much because of its great atmosphere.
- Faith 2 weeks ago
Me and my sister came in for a regular exam and it was a great experience! Everyone’s super friendly. When picking out new glasses everyone was super helpful and helped... Show More
Me and my sister came in for a regular exam and it was a great experience! Everyone’s super friendly. When picking out new glasses everyone was super helpful and helped me pick out a great pair! 10/10 experience
- Danny 3 weeks ago
10/10 highly recommend. Dr. Lawless is the best. He always makes sure to take his time and answer all my questions. Ann at the front desk goes above and beyond.... Show More
10/10 highly recommend. Dr. Lawless is the best. He always makes sure to take his time and answer all my questions. Ann at the front desk goes above and beyond. I feel I receive the best care possible, which is why I drive over a half hour for my eyecare.
- Jennifer R. 3 weeks ago
Staff and doctor were very pleasant and patient with my Autistic son. They never rushed or seemed frustrated with the appointment as my son went through the motions of adjust... Show More
Staff and doctor were very pleasant and patient with my Autistic son. They never rushed or seemed frustrated with the appointment as my son went through the motions of adjust to being there for his appt. I am very thankful that they offer the Vision Therapy Exam which is helpful for my son since he is unable to truly communicate his vision difficulties. We had to travel hours away for his previous doctor which he rarely saw since they are far from us. I’m thankful that I found this office within our area. We had a great experience here and now I can add an eye doctor to our list of doctors we will continue to consistently see.
- Nika S. 3 weeks ago
Very nice facility. Everyone here is so friendly and welcoming! Would 100% recommend to anyone.
- Lorenzo M. 3 weeks ago