About Us

Friedman Optometry has proudly served Culver City and surrounding communities for over 60 years. Founded by Dr. Maurice Friedman, O.D. in 1962, the practice was built on a foundation of integrity, precision, and personal connection. Today, that tradition continues with his daughter, Simone Friedman, and granddaughter, Dr. Haley Marcus, three generations united by a shared commitment to vision care and treating all of their patients with kindness and concern.

  • Comprehensive Eye Exams
  • Cataract Surgery Co-Management
  • Senior Vision
  • Pediatric Eye Care
  • Contact Lens Exams
  • LASIK & Refractive Surgery Co-Management
  • Myopia Management
  • Diabetic Retinopathy
  • Eye Disease Management
  • Glaucoma Treatment
  • Macular Degeneration
  • Scleral Lenses
  • Keratoconus Treatment
  • Contact lens prescriptions

Location & Hours

Access

  • Onsite Parking
  • Free Parking
  • Wheelchair Accessible
  • Near Public Transit

On Site Services

  • Shop Glasses

    No appointment needed

  • On Site Lab

Our Team

Dr. Craig S. Steinberg, O.D., J.D

Dr. Craig S. Steinberg, O.D., J.D

EDUCATION Southern California College of Optometry, 1998 Completion of Didactic Course in the Treatment and Management of Ocular Disease/Therapeutic Agents Doctorate - Law (J.D.), 1990 - 93 University of La Verne College of Law Encino, California American Jurisprudence Award - Contracts Law Review, 1993 Deans List Specialty courses in Bankruptcy,... Show More

EDUCATION

Southern California College of Optometry, 1998

Completion of Didactic Course in the Treatment and Management of Ocular Disease/Therapeutic Agents

Doctorate - Law (J.D.), 1990 - 93

University of La Verne

College of Law

Encino, California

American Jurisprudence Award - Contracts

Law Review, 1993

Deans List

Specialty courses in Bankruptcy, Workers’ Compensation

Graduated top 5% of class attending school at night on part-time basis and working full time during the day

Doctorate - Optometry (O.D.), 1980 - 84

University of Missouri - St. Louis

St. Louis, Missouri

School of Optometry  

Dean’s List - 8 semesters

Student Body President, 1982

Admissions Committee student member, 1983

Graduated number 3 in class

Bachelor of Sciences - Biology, 1975 - 80

University of Southern California

Los Angeles, California

 

Member, varsity golf team

1st Team All-Conference

2nd Team NCAA All-American

Pacific-10 Conference Individual Champion (Golf)

LICENSURE

  • Optometrist, California Board of Optometry Lic. No. 8032T, since 1984
  • Attorney, California State Bar No. 181902, since 1996 

CERTIFICATIONS

  • Board Certified, National Board of Examiners in Optometry, 1984
  • Board Certified, Treatment and Management of Ocular Disease, 1998 
Haley, O.D.

Dr. Haley Marcus, O.D.

Education & Clinical Background Dr. Haley Marcus earned her Bachelor’s degree in Business Administration from the University of Michigan, Ann Arbor, where she graduated with honors. She completed her Doctor of Optometry degree at the Southern California College of Optometry, also... Show More

Education & Clinical Background

Dr. Haley Marcus earned her Bachelor’s degree in Business Administration from the University of Michigan, Ann Arbor, where she graduated with honors. She completed her Doctor of Optometry degree at the Southern California College of Optometry, also graduating with honors. Her education blends clinical excellence with a strong understanding of both patient care and practice operations.

Why She Loves Eye Care

Dr. Marcus is passionate about helping people achieve and maintain their best vision while addressing underlying eye health concerns. She believes the eyes are not just a window into vision, but a reflection of overall health. This deeper purpose motivates her to treat every patient with intention, clarity, and care. She’s especially dedicated to helping those who struggle with dry eye disease, a condition she believes is too often overlooked or normalized, and is equally committed to myopia control, helping children manage nearsightedness early for better lifelong outcomes.

Special Clinical Interests

Dr. Marcus has a strong interest in:

  • Dry eye management, offering patients real solutions for long-term comfort
  • Myopia control
  • Preventative eye care that looks at the full health picture, not just vision correction

She enjoys working with patients of all ages and takes pride in making children and families feel informed and at ease throughout their care.

Community Engagement

Giving back is a core part of Dr. Marcus’s values. She has participated in numerous school screenings throughout Los Angeles, helping ensure that children and adults alike have access to basic vision care. These outreach experiences continue to inspire her as a provider and community advocate.

Outside the Office

When she’s not in the clinic, Dr. Marcus enjoys traveling, exploring new places, and baking, her favorite way to unwind and share something sweet with family and friends.

Dr. Michael Levin, O.D.

Dr. Michael Levin, O.D.

Dr. Levin has been a cornerstone of our practice since 2001, bringing over 24 years of trusted experience in eye care.CONTINUING EDUCATION AND INSTRUCTION Licensed by the International Association of Board of Examiners and California State Board in the Treatment and... Show More

Dr. Levin has been a cornerstone of our practice since 2001, bringing over 24 years of trusted experience in eye care.

CONTINUING EDUCATION AND INSTRUCTION

  • Licensed by the International Association of Board of Examiners and California State Board in the Treatment and Management of Ocular Diseases following classroom work and detailed National and California Examinations
  • Licensed for Administration of Diagnostic drugs
  • California License, No. 5424 TPA

OTHER ACTIVITIES

  • Media spokesperson for various contact lenses manufacturers
  • Conducted over 20 FDA field studies on contact lenses and contact lens solutions for various companies including Ciba, Allergan, Angelini and Ocu-Ease
Dr. Eugene Osako, O.D.

Dr. Eugene Osako, O.D.

Dr. Osako has been a trusted member of our clinical team since 2001, bringing more than two decades of experience and consistency in patient care.CONTINUING EDUCATION AND INSTRUCTION Licensed by the International Association of Board of Examiners and California State Board... Show More

Dr. Osako has been a trusted member of our clinical team since 2001, bringing more than two decades of experience and consistency in patient care.

CONTINUING EDUCATION AND INSTRUCTION

  • Licensed by the International Association of Board of Examiners and California State Board in the Treatment and Management of Ocular Diseases following classroom work and detailed National and California Examinations
  • Licensed for Administration of Diagnostic drugs
  • California License, No. 4023 TPA

OTHER ACTIVITIES & PROFESSIONAL ASSOCIATIONS

  • Volunteer Optometric Services for Humanity
  • American Optometric Association
  • California Optometric Association
Dr. Tiffany Lue, O.D.

Dr. Tiffany Lue, O.D.

Dr. Lue is a dedicated optometrist committed to providing comprehensive eye care for patients of all ages. With a passion for enhancing vision and overall eye health, Dr. Lue offers personalized care, utilizing the latest diagnostic technology and treatment options... Show More

Dr. Lue is a dedicated optometrist committed to providing comprehensive eye care for patients of all ages. With a passion for enhancing vision and overall eye health, Dr. Lue offers personalized care, utilizing the latest diagnostic technology and treatment options to ensure optimal visual outcomes.

After earning a Doctor of Optometry (O.D.) degree from Illinois College of Optometry, Dr. Lue has worked full-time in primary care for over 12 years. She is licensed in California and Illinois. Dr. Lue is born, raised, and educated in Chicago but recently moved to Los Angeles with her family.

Dr. Lue takes pride in educating patients about preventive eye care and lifestyle practices that support long-term vision health. Outside the clinic, Dr. Lue enjoys Pilates, road trips across California and volunteering at her daughters’ school.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at 310-559-0500, We are happy to help.

VSP
VSP
Medicare
Medicare
Aetna
Aetna
Cigna
Cigna
Spectera
Spectera
EyeMed
EyeMed
Davis Vision
Davis Vision
Superior Vision
Superior Vision
Anthem Blue Cross Blue Shield
Anthem Blue Cross Blue Shield
National Vision Administration (NVA)
National Vision Administration (NVA)
Avesis
Avesis
Blue Cross
Blue Cross
VBA
VBA
VSP Premier Edge
VSP Premier Edge
Aetna Medicare
Aetna Medicare
VSP Individual Vision Plans
VSP Individual Vision Plans
AARP Medicare Complete
AARP Medicare Complete
Railroad Medicare Beneficiaries
Railroad Medicare Beneficiaries
Envolve Benefits Options
Envolve Benefits Options
United Health Care Community Plan
United Health Care Community Plan
TriWest
TriWest
Medicare
Medicare
United Healthcare Medicare Solutions
United Healthcare Medicare Solutions
Anthem Medicare
Anthem Medicare
Humana Medicare
Humana Medicare
Aetna PPO Only
Aetna PPO Only
Health Net
Health Net
Cigna PPO Only
Cigna PPO Only
Medicare Part B
Medicare Part B
United Healthcare PPO Only
United Healthcare PPO Only
United Healthcare Medicare Advantage
United Healthcare Medicare Advantage
Blue Cross Blue Shield PPO Only
Blue Cross Blue Shield PPO Only
AARP Medicare-Complete
AARP Medicare-Complete
VSP
VSP
Humana PPO Only
Humana PPO Only
Aarp Medicare Advantage
Aarp Medicare Advantage
Blue Cross Blue Shield Medicare
Blue Cross Blue Shield Medicare
Medi-Cal
Medi-Cal
Medicare Supplement
Medicare Supplement
Anthem Medicare Advantage Plans
Anthem Medicare Advantage Plans
Health Net PPO Only
Health Net PPO Only
Connecticare Medicare
Connecticare Medicare
Allways Health Partners
Allways Health Partners
VSP Global
VSP Global
Heritage Health
Heritage Health
AARP Medicare Supplement Plans by UHC Insurance Co
AARP Medicare Supplement Plans by UHC Insurance Co
Anthem PPO
Anthem PPO
Blue Cross Blue Shield Medicare Advantage
Blue Cross Blue Shield Medicare Advantage
Wellcare Medicare
Wellcare Medicare
Ppo Plus
Ppo Plus
Blue Shield PPO
Blue Shield PPO
La Care
La Care
VPA
VPA
VSP Open Access Network
VSP Open Access Network
CIGNA MEDICARE ADVT
CIGNA MEDICARE ADVT
BlueCross Medicare Advantage
BlueCross Medicare Advantage
First Health Network
First Health Network
Blue Shield of California PPO Only
Blue Shield of California PPO Only
PA Medicare Part B J12
PA Medicare Part B J12
REGAL MEDICAL GROUP
REGAL MEDICAL GROUP
Tufts Medicare
Tufts Medicare
Cigna True Choice Medicare
Cigna True Choice Medicare
Anthem Blue Cross PPO Only
Anthem Blue Cross PPO Only
GEHA Medicare
GEHA Medicare
Priority Health Medicare
Priority Health Medicare
Medicare Part A
Medicare Part A
UMR PPO Only
UMR PPO Only
Highmark Senior Health Company PPO
Highmark Senior Health Company PPO
MedBen Ohio PPO Connect
MedBen Ohio PPO Connect
Cigna Medicare Supplement
Cigna Medicare Supplement
Priority Health Medicare (B&W)
Priority Health Medicare (B&W)
State Farm Medicare Supplement F
State Farm Medicare Supplement F
Blue Shield Medicare Complement
Blue Shield Medicare Complement
Blue Shield PPO - (B&W)
Blue Shield PPO - (B&W)
She was patient she took time to look at my eyes, and asked me if I had any questions about the exam I really liked that.
- Petronie N. 13 hours ago
Very helpful! Roberto really took care of things and helped me out!
- Sam H. 1 day ago
I came in do get lenses for my frames and Alama was super helpful with everything I needed! I’ve been coming here for years and will continue coming here for... Show More
I came in do get lenses for my frames and Alama was super helpful with everything I needed! I’ve been coming here for years and will continue coming here for their fast service
- Iliana T. 1 day ago
Robert is a great customer service and attention, patience and nice attitude. A+++
- Mia V. 1 day ago
Alma and Dr. Osako were lovely!
- Branko P. 1 day ago
Very helpful service. Got an exam and glasses quickly!
- Emily 1 day ago
Been going to Friedman’s since the early 1990’s Love them!
- Carol H. 1 day ago
Xany best customer service. Thank you.
- Iraj A. 1 day ago
Love this place been coming for over 15 years
- Estela G. 1 day ago
Great place, did a great job with everything!
- John G. 3 days ago