Dr. Joseph Elmalem & Associates - Hillcrest Mall

Your Richmond Hill Eye Doctor

9350 Yonge Street, Richmond Hill, ON Hillcrest Mall - Near the Foodcourt

About Us

Dr. Elmalem and Associates is a trusted optometry practice serving the York Region, Ontario, with locations inside LensCrafters at Upper Canada Mall in Newmarket and Hillcrest Mall in Richmond Hill.

The practice is known for combining advanced eye care technology with patient-centered services, offering a comprehensive range of vision care solutions.

Dr. Joseph Elmalem and his team specialize in myopia management, orthokeratology, pediatric eye care, dry eye treatments, and specialty contact lenses.

We are dedicated to enhancing vision and eye health for patients of all ages through cutting-edge treatments and personalized care.

  • Comprehensive Eye Exams
  • Myopia Management
  • Orthokeratology (Ortho-K)
  • Eye Conditions & Disease Co-Management
  • Pediatric Eye Care

Location & Hours

Convenient Hours

  • Open Evenings
  • Open Weekends

Our Team

Dr. Joseph Elmalem, O.D.

Dr. Joseph Elmalem, BSc, O.D.

Dr. Elmalem has been proudly serving the York Region community since 1994. He graduated from the University of Waterloo and earned his Doctorate of Optometry Degree from the State University of New York, State College of Optometry in 1993. His... Show More

Dr. Elmalem has been proudly serving the York Region community since 1994. He graduated from the University of Waterloo and earned his Doctorate of Optometry Degree from the State University of New York, State College of Optometry in 1993. His peers and faculty recognized him for his clinical performance by awarding him the Louis Herrmann Memorial Award for outstanding and compassionate care and the Ciba Vision Award for Outstanding Performance in Contact Lenses. Dr. Elmalem then completed a Binocular Vision and Visual Perception Residency at the State College of Optometry, specializing in strabismus (crossed eyes), amblyopia (lazy eyes) and learning-related disorders.

Dr. Elmalem is a member of The College of Optometrists of Ontario and the Ontario Association of Optometrists. He has earned a therapeutics certification for ocular diseases from The College of Optometrists. His participation in many Vision Van events and Gift of Sight missions to Morocco and the Dominican Republic exemplifies his passion for those in need. Joe enjoys listening to music and travelling with his family when not in the office. He is an avid sports fan.

Dr. Karen Feng, O.D.

Dr. Karen Feng, BSc, O.D.

Dr. Karen Feng knew she wanted to become an optometrist from when she was 8 years old, according to a report on eyes that she wrote during elementary school. Never once wavering from this goal, she earned her Doctor of Optometry... Show More
Dr. Karen Feng knew she wanted to become an optometrist from when she was 8 years old, according to a report on eyes that she wrote during elementary school. Never once wavering from this goal, she earned her Doctor of Optometry and Bachelor's of Science degree from the University of Waterloo in 2007. Her education included an ocular health externship at the esteemed Eye Foundation of Utah in Salt Lake City, where she gained experience in cataract management, glaucoma, and retinal disease. 
 
After graduating, Dr. Feng worked in primary care and refractive surgery care in Calgary, Alberta. She then moved back to her hometown of Toronto in 2009, and has been an associate at Dr. Elmalem and Associates' Richmond Hill office ever since. She has enjoyed seeing her patients and families grow with her over the years, and welcomes patients of all ages for comprehensive eye exams, contact lenses, dry eye therapy and myopia management. She also has specialized training and expertise in laser refractive surgery and intraocular surgery co-management, providing pre and post-operative care at a private surgical clinic. She often combines her treatment options with lifestyle and general health recommendations, taking a holistic approach to eye care. 
 
Outside of the clinic, Dr. Feng loves spending time with her husband and two children, playing volleyball, going to concerts, and traveling. 
Dr. Holly Ma, O.D.

Dr. Holly Ma, O.D.

Dr. Holly Ma is a member of the College of Optometrists of Ontario. She received her Honours Bachelor of Science and Doctor of Optometry degrees from the University of Waterloo in 1994. She completed her Therapeutics Pharmaceutical Agents certification in... Show More

Dr. Holly Ma is a member of the College of Optometrists of Ontario. She received her Honours Bachelor of Science and Doctor of Optometry degrees from the University of Waterloo in 1994. She completed her Therapeutics Pharmaceutical Agents certification in 2009. Dr. Ma has practiced at our Newmarket and Richmond Hill clinics since 1995. In her spare time, Holly enjoys spending time with her family. She also enjoys skiing and reading and shares her love of music and piano with her family.

Dr. Marli Shelson, O.D.

Dr. Marli Shelson, O.D., BSc

Dr. Marli Shelson completed an Honours Bachelor of Science in Life Sciences at McMaster University in 2008. She then earned her Doctor of Optometry at Nova Southeastern University in Fort Lauderdale, Florida, in 2012. Dr. Shelson completed her clinical internships... Show More

Dr. Marli Shelson completed an Honours Bachelor of Science in Life Sciences at McMaster University in 2008. She then earned her Doctor of Optometry at Nova Southeastern University in Fort Lauderdale, Florida, in 2012. Dr. Shelson completed her clinical internships in Florida at the Center for Better Vision, specializing in pediatrics and binocular vision, and the Eye Centers of South Florida, a multi-disciplinary ophthalmological and optometric practice. Dr. Shelson has volunteered at the Special Olympics in Orlando, Florida, providing vision screenings for the athletes. She is a member of the Ontario Association of Optometrists and a member of the College of Vision Development. Dr. Shelson believes patient education and disease prevention are vital to enhancing and maintaining healthy eyes and clear vision.

By getting to know her patients, she can counsel them according to their unique health and vision requirements. She practices at both the Newmarket and Richmond Hill locations.

Dr. Corey Levman, O.D., BSc

Dr. Corey Levman, BSc, O.D.

Born and raised in Vaughan, Ontario, Dr. Corey Levman charted his path to becoming an esteemed eye care expert with a foundation in science from Western University, where he earned his BSc in Physiology. His passion for ocular health led... Show More

Born and raised in Vaughan, Ontario, Dr. Corey Levman charted his path to becoming an esteemed eye care expert with a foundation in science from Western University, where he earned his BSc in Physiology. His passion for ocular health led him to Nova Southeastern University, where he completed his Optometry degree, setting the stage for a distinguished 11-year career dedicated to enhancing lives through improved vision.

Dr. Levman's profound satisfaction from aiding individuals in achieving better ocular health and, consequently, a better quality of life drives his commitment to his profession. His practice is not just his vocation; it's his passion. He finds joy in the diversity of challenges and triumphs that come with caring for all areas of ocular health and vision care. This enthusiasm for variety keeps his practice vibrant and deeply fulfilling.

His dedication extends beyond the clinic. Dr. Levman has contributed to the community through vision screening programs with the Special Olympics, showcasing his belief in giving back and ensuring inclusive access to quality eye care.

When not immersed in optometry, Dr. Levman is an avid adventurer who cherishes the great outdoors. Whether camping, hiking, or snowboarding, he loves spending quality time in nature. A family man at heart, his greatest joy comes from moments spent with his family and young son —building legos or exploring the wilderness at their cottage. Music also plays a significant role in his life, as he enjoys strumming the guitar and sharing melodies that echo his diverse interests and creative spirit.

Dr. Levman's life is a testament to his dedication to his profession and the richness of experience that life offers beyond work. His holistic approach to wellness, both ocular and personal, exemplifies his commitment to seeing the world more clearly and living it more fully.

Dr. Matthew Chen

Dr. Matthew Chen

Dr. Matthew Chen completed his Doctorate of Optometry at the University of Waterloo and earned his degree in Biomedical Sciences. He attended the John D. Dingell Veteran Affairs Medical Center in Detroit, MI, where he focused on the diagnosis and... Show More

Dr. Matthew Chen completed his Doctorate of Optometry at the University of Waterloo and earned his degree in Biomedical Sciences. He attended the John D. Dingell Veteran Affairs Medical Center in Detroit, MI, where he focused on the diagnosis and management of ocular pathologies, including diabetic retinopathy, glaucoma, and age-related macular degeneration. During his training, Dr. Chen developed a strong interest in specialty contact lenses, including orthokeratology, scleral, and rigid gas-permeable lenses. He takes particular interest in their application for managing myopia and correcting keratoconus. While not at the clinic, he enjoys travelling abroad, climbing at the local climbing gym, finding his zen in the yoga studio, and cooking a meal to share with friends and family.

Dr. Jeremy Han

Dr. Jeremy Han

Dr. Jeremy Han has always had a fascination for eyes. His need for glasses and patching for amblyopia as a child meant he had constant exposure to optometry from a very young age. Dr. Han pursued the sciences throughout his... Show More

Dr. Jeremy Han has always had a fascination for eyes. His need for glasses and patching for amblyopia as a child meant he had constant exposure to optometry from a very young age. Dr. Han pursued the sciences throughout his education and graduated from McMaster University with an Honours Bachelor of Science in molecular biology and genetics. He then enrolled in the optometry program at the Pennsylvania College of Optometry. In addition to seeing patients at the school's clinic, he completed his rotations at a private practice in Rhode Island and Philadelphia and a lengthy rotation at Einstein Hospital, where he received exposure to many different diseases and disorders of the eye. Dr. Han is passionate about the early detection of systemic diseases through the eyes and is particularly interested in the retina. He believes educating patients on their health and conditions is important and helps them understand the reasons for treatments and lifestyle and dietary changes.

Dr. Sarah Cleghorn, BSc, O.D.

Dr. Sarah Cleghorn, BSc, O.D.

Dr Sarah Cleghorn grew up in Newmarket, Ontario. Then, she attended McMaster University, completing her Bachelor of Sciences with Honours. She completed her Doctor of Optometry at the University of Waterloo, graduating on the Dean's List. As part of her training,... Show More

Dr Sarah Cleghorn grew up in Newmarket, Ontario. Then, she attended McMaster University, completing her Bachelor of Sciences with Honours. She completed her Doctor of Optometry at the University of Waterloo, graduating on the Dean's List.

As part of her training, she completed an internship at St. Albans Veteran's Affairs Hospital in New York, working with a leading optometrist in glaucoma research and management. During her studies, she learned to integrate and utilize advanced technology in patient care to prevent ocular diseases, including glaucoma, macular degeneration and diabetic retinopathy and to enhance vision using laser vision correction.

Sarah loves children (especially the little ones!). She strives to ensure they have a positive experience at every eye exam! She always accepts new patients and would happily provide your family with eye care.
When Sarah has spare time, you can find her enjoying outdoor activities, including soccer, skiing, cycling and swimming, and enjoying time with her family in Newmarket. 

Daphne Lau

Dr. Daphne Lau

Dr. Daphne Lau began wearing glasses at eight and has been fascinated with vision care ever since. She completed her Doctor of Optometry at the University of Waterloo with recognition on the Dean’s Honors List. In 2015, she was president... Show More

Dr. Daphne Lau began wearing glasses at eight and has been fascinated with vision care ever since. She completed her Doctor of Optometry at the University of Waterloo with recognition on the Dean’s Honors List. In 2015, she was president of the school’s Volunteer Optometric Services for Humanities (VOSH) student chapter, organizing fundraisers and various optometric mission trips. She has also participated in volunteer missions to Ghana and Peru, where she helped deliver eye care to underserved communities.

Dr. Lau is interested in ocular disease and myopia management, including ortho-keratology. She also currently works at a laser vision correction center providing post-op care for patients who have had refractive surgery, a procedure that she has undergone herself. Dr. Lau can communicate in English, Cantonese, and Mandarin and enjoys working with patients of all ages. In her spare time, she likes to travel and stay active by jogging with her dog, Morty.

Dr. Christina Morettin, O.D.

Dr. Christina Morettin, O.D.

Dr. Morettin is a dedicated optometrist committed to delivering exceptional eye care in Ontario. She has advanced training in ocular disease and a clinical focus on Glaucoma, neuro-ophthalmic conditions, and anterior segment disease, allowing her to provide thorough, evidence-based care... Show More

Dr. Morettin is a dedicated optometrist committed to delivering exceptional eye care in Ontario. She has advanced training in ocular disease and a clinical focus on Glaucoma, neuro-ophthalmic conditions, and anterior segment disease, allowing her to provide thorough, evidence-based care to protect her patients’ vision and overall eye health.


She earned her Doctor of Optometry degree from the University of Waterloo. During her studies, she completed an internship at the St. Albans VA Medical Center in Queens, New York. She then went on to pursue a residency in Primary Care and Ocular Disease at the Illinois College of Optometry and the Illinois Eye Institute in Chicago.


Following residency, Dr. Morettin served as a faculty member at the Illinois College of Optometry from 2014 to 2022, where she was promoted to Associate Professor. During this time, she was also Chief of the Urgent Eye Care Clinic at the Illinois Eye Institute and provided paediatric eye care in a clinic affiliated with the Chicago Public School system.


As a specialist with a Glaucoma residency, Dr. Morettin provides advanced management of ocular hypertension and chronic glaucoma. Her clinical approach integrates state-of-the-art diagnostic technology, including expertise in interpreting OCT nerve fibre analysis and Visual Field testing to monitor and preserve long-term ocular health.


Dr. Morettin is a Fellow of the American Academy of Optometry and a member of the Ontario Association of Optometrists. She serves as a consultant for the Accreditation Council on Optometric Education and has contributed to public health through roles on the Illinois Diversity in Healthcare Task Force and the Illinois Prescription Monitoring Program, where she was part of an interdisciplinary team analysing controlled substance prescribing patterns.
Beyond clinical care, Dr. Morettin actively contributes to the profession through research, peer-reviewed publications, and continuing education. She frequently lectures for various organisations and participates in ongoing clinical studies.

Dr. Stephanie Fromstein, O.D., FAAO

Dr. Stephanie Fromstein, O.D., FAAO

Dr. Stephanie Fromstein is a Fellow of the American Academy of Optometry and brings 13 years of specialized clinical experience to the team at Dr. Elmalem and Associates. A Toronto native, Dr. Fromstein earned her Bachelor of Science from McGill... Show More

Dr. Stephanie Fromstein is a Fellow of the American Academy of Optometry and brings 13 years of specialized clinical experience to the team at Dr. Elmalem and Associates. A Toronto native, Dr. Fromstein earned her Bachelor of Science from McGill University before moving to Florida to complete her Doctorate of Optometry at Nova Southeastern University. Driven by a passion for complex ocular cases, she then completed a prestigious residency in Cornea and Contact Lenses at the Illinois College of Optometry, where she spent several years as a clinical educator and residency coordinator.


Dr. Fromstein’s expertise lies in life-changing visual solutions, particularly scleral lenses for keratoconus, dry eye therapy, and multifocal contact lens fittings. She holds advanced certifications in CRT orthokeratology, Beyond the Limbus scleral lens fitting, and MiSight myopia management. Her approach to patient care is deeply rooted in the belief that "time well spent" is the key to healthcare; she prides herself on being a detail-oriented provider who ensures every patient feels heard, cared for, and confident in their visual health.


Beyond her clinical work, Dr. Fromstein is a dedicated educator and advocate for patient clarity. She enjoys debunking common optical myths, such as the idea that wearing glasses makes eyes "weaker"—explaining instead that glasses simply allow the brain to experience the clear vision it deserves. Her commitment to the community is further seen through her volunteer work with the Special Olympics and her involvement in medical mission trips and high school mentorship programs.
When she isn’t in the exam room, Stephanie enjoys cooking, traveling, and spending quality time with her family, including her beloved blind dog, Massimo.

Medical and Vision Insurance plans

Have another plan? Benefit questions? Paying out of pocket?
Call us at 905-780-0250, We are happy to help.

Canada Life
Canada Life
Sun Life Financial
Sun Life Financial
Manulife
Manulife
Green Shield Canada
Green Shield Canada
Chamber Of Commerce
Chamber Of Commerce
Blue Cross
Blue Cross
Claimsecure
Claimsecure

Patient Reviews

This was my first time to this clinic. I was seen by Dr Lau for an emergency eye problem. I felt welcomed and supported from the initial phone call with... Show More
This was my first time to this clinic. I was seen by Dr Lau for an emergency eye problem. I felt welcomed and supported from the initial phone call with the receptionist all the way to the end of my appointment. Dr Lau was very professional and patient, she took the time to explain everything in details.
- Trudy 2 days ago
I have been a patient of Dr Elmalem & Associates Optometrists at Hillcrest Mall for many years. Dr. Sheldon & Dr. Feng are fabulous! The Doctors are personable professional and most knowledgeable. My... Show More
I have been a patient of Dr Elmalem & Associates Optometrists at Hillcrest Mall for many years. Dr. Sheldon & Dr. Feng are fabulous! The Doctors are personable professional and most knowledgeable. My interactions with the staff has always been most positive. I wish to thank everyone very much!
- Angelo K. 3 days ago
Great service. Knowledgeable and professional.
- Luis P. 1 week ago
Dr Jeremy Han was amazing! Very knowledgeable about postpartum vision as well
- Kathy B. 1 week ago
Had an urgent issue with my eye and they fit me in the same day. Can’t ask for anything more than that. Thank you
- Stana Z. 1 week ago
Staff is very friendly here and I never have to wait too long. Service is quick and efficient and I have a great eye doctor (Dr. Daphne Lau) here as... Show More
Staff is very friendly here and I never have to wait too long. Service is quick and efficient and I have a great eye doctor (Dr. Daphne Lau) here as well! Called today to get my prescription emailed and it was done in seconds. Thanks so much 🩷
- Rachael 2 weeks ago
Excellent service
- Gaetano C. 2 weeks ago
Dr. Han is very professional and patient with questions!
- Anthony Z. 3 weeks ago
Had my annual eye exam with Dr. Holly Ma recently. As always, she was fantastic. She's not only a highly skilled doctor but a very caring person. Every time I... Show More
Had my annual eye exam with Dr. Holly Ma recently. As always, she was fantastic. She's not only a highly skilled doctor but a very caring person. Every time I come in, she remembers who I am and details of my treatment history, without checking any notes. Just the best doctor you can have. Really grateful for having her as my doctor.
- Yisong T. 3 weeks ago
This was my first visit to Dr. Elmalem & Associates, and it exceeded every expectation. From the moment I walked in, I was welcomed by a friendly, professional staff who... Show More
This was my first visit to Dr. Elmalem & Associates, and it exceeded every expectation. From the moment I walked in, I was welcomed by a friendly, professional staff who made me feel right at home. Everything ran seamlessly, and I was genuinely impressed by the level of professionalism, the modern, state-of-the-art equipment, and the thoughtful extras they offer — including eye supplements. This is not your average eye doctor’s office; it’s a step above. I had the pleasure of being examined by Dr. Daphne Lau, who was absolutely wonderful. She was kind, attentive, and incredibly thorough, taking the time to carefully examine my eyes and explain everything along the way. When she identified that I needed specialized care, she promptly referred me to a specialist, and I never felt rushed or like just another patient. Her warmth and expertise made the entire experience reassuring and comfortable. I highly recommend Dr. Elmalem & Associates to anyone looking for top-notch eye care from a team that truly puts patients first. I’ll definitely be returning!
- Anna T. 3 weeks ago